Hello strangers. It’s been a while. There’s so much to say, yet so little time, which seems to be the case more often than not, but I digress… First of all, congratulations to those exceptional applicants who have been awarded an offer to join the GMTP class for next year in the North American Zone. Once again I urge you to reach out to me with any questions or queries regarding the GMTP, ABI, GTL, or any other associated or unassociated acronyms of which you would enjoy learning my opinion. If any of you decline your offer you will regret it for the rest of your existence. Fact.
My first two weeks of this lovely Early November (not the critially acclaimed emo group) have been spent in the company of a few St. Lunatics (regrettably, not the critically unclaimed hip-hop group). Did you hear Nelly is coming out with a new album by the way? In my not so humble opinion, it’s inconceivable that it will top Country Grammar. Solid gold. Although that duet with Tim McGraw really shook things up back in the day, until its repetitious nature began to ironically mirror its namesake, and eventually the mere thought of the song conjured images of some quasi-puppetted farm-based alternate reality in which songs literally NEVER END (bonus points to anyone who knows the lyrics to the song of which I refer, and who will never forgive me for reminding him/her of this, freaking inception at its worst again)
Wow, think I should digress again.
In the midst of drinking from the proverbial fire hose of sales and marketing presentations those two weeks, we 14 brave young GMTs successfully initiated our transition from the supply side of the business to the commercial end. Although my time in the brewery was invaluable, this wasn’t necessarily an unwelcome transition, if I can use a double negative, which I can, so I will. To accompany the prescribed classroom learning, it was only natural that we take advantage of the numerous opportunities for after-hours research and analysis of our multiple promotions. Most notably, we attended the “Band of Buds” St. Louis region competition, not as a formal “Band” of them, but “Buds” nonetheless. Although after learning the prize for advancement to the subsequent round (all expenses weekend trip to Vegas), plans for forming a de facto band and charming our way into entry/consideration were discussed, and unfortunately ultimately dismissed.
And finally, what is this BLACK MAGIC!
No, not the product one of Professor Flitwick’s practical examinations, but some sweet new tech being developed at AB which greatly facilitates the process of pouring and subsequent imbibing of brews (showcased at the Band of Buds competition).
Fantastic. Stay tuned for next week’s edition, in which I outline my first experiences in Denver working in the commercial side, including dinner, drinks, and general rabble-rousing with the only Belgian Master Chef in North America.